An engineer by qualification, Indian producer Shobu Yarlagadda worked in the US for a few years before founding Arka Mediaworks with Prasad Devineni. He served as executive producer on Morning Raga (2004), starring Shabana Azmi, and Pandurangadu (2008), starring Nandamuri Balakrishna and Tabu. He produced Vedam (2010) that won him and Devineni best film at the Filmfare Awards South, besides the best director award for Krish Jagarlamudi and best actor for Allu Arjun and best actress for Anushka Shetty. His association with director SS Rajamouli began with Maryada Ramanna (2010), starring Sunil, Saloni Aswani and V. Nagineedu. The film’s success prompted remakes in Tamil, Malayalam, Kannada, Bengali and Hindi. Yarlagadda’s next production was Panjaa (2011), starring Pawan Kalyan, Sarah-Jane Dias, Jackie Shroff and Adivi Sesh. His association with Rajamouli continued with the all-time blockbusters Baahubali: The Beginning (2015) and Baahubali: The Conclusion (2017). Together with Devineni, Yarlagadda has parlayed the Baahubali franchise into a universe spanning films, books, television and web series, graphic novels and a Virtual Reality experience.